Summary

Having developed, and marketed hundreds of websites, Cyndi is a Master Internet Marketing Strategist. Her extraordinary ability to discern what’s missing, to retool and strategically market products and services online, has made her a highly sought after resource for Internet Marketing expertise.

Cyndi has a strong technical background. Her technical skills, coach training, remarkable business results, and certification as a Guerrilla Marketing Coach, make Cyndi a highly valued resource for small businesses and entrepreneurs.

Cyndi is the Internet Marketing mastermind behind the Joe Vitale Executive Mentoring and Miracles Coaching Programs. Mentored by Joe Vitale himself, Cyndi designs, creates, writes and marketed all of Joe's mentoring and coaching program websites.

Cyndi has a Bachelor's degree in Computer Science and Certifications in Internet Marketing, Search Engine
Optimization, Co-Active Coaching, and Guerrilla Marketing.

Technical Skills

Education

Work Experience

• Developed the Internet Marketing Strategy and Marketing Plan for dozens of products and mentoring programs - such as Joe Vitale (Internet Marketing) Executive Mentoring Program and Miracles Coaching Program; Joe Vitale video products; Joe Vitale book promotion; Northstar Video Subscription, tele-seminars and mentoring programs; Bob Doyle and Dan Poynter video products.

• Implemented all Internet Marketing strategies and tactics, for the above products and services, including: over 100 email campaigns, over 25 websites, PPC campaigns running $5000 per month, list building and lead generation campaigns that generated thousands of leads and over $2.5 million in
  revenue, joint ventures, audio and video marketing, blog marketing, search engine marketing, articles, Web 2.0 and more.

• Coached and mentored 35 startup and small business owners on how to apply Internet Marketing to their business.

• Created and conducted training programs for Internet Marketing mentors that included: product concept validation, product development, marketing planning, implementation of marketing strategies and tactics, product launch and ongoing marketing campaigns.

• Gave one on one consultations with mentors to develop custom marketing strategies and tactics for over 100 clients.

• Develop Internet Marketing Strategy and Plan to achieve the desired results. Increased traffic by 600% in 4 months. Gained number 1 ranking in Google and Yahoo for primary keyword. Moved up to low 20's on Google for highly competitive secondary keywords. Increased Alexa ranking from 82,000 to under 20,000. 

• Completely redesigned existing website, managed the implementation of the redesign. Implemented over 15 new features designed to increase traffic, increase sales, and increase conversion. Some of the features include: Multiple RSS news feeds and blogs, Question & Answer, tool to monitor other websites up-time, tool to select best website for user based on criteria for 6 questions, articles, downloads, special reports and more. 

• Managed and implemented all Search Engine Optimization (SEO), submission, paid inclusion, and pay-per-click campaigns for over 100 domain names and 87 websites. Managed and implemented large $25k banner campaign on multiple targeted website networks. Managed a large $250k radio campaign in over 10 cities on numerous targeted talk radio stations. Managed multiple $1,000 a month pay-per-click campaigns on all top search engines and second tier search engines.

• Conduct Internet Marketing Makeover Consultations to evaluate existing websites and analyze the key elements of website effectiveness: design, content, sales copy, follow-up automation, and search engine optimization. Then identify key objectives and recommend changes and enhancements to meet the objectives. Develop Internet Marketing Strategy and Plan to achieve the key objectives.

•  Work with clients existing web developers to implement the Internet Marketing Strategy. 

• Design targeted E-mail Marketing Campaigns to generate direct sales or build an email list for follow-up. 

• Perform Search Engine Optimization process to get a higher ranking in the popular search engines. 

• Setup Auto-responders and E-Mail services like Constant Contact. 

• Develop Joint Venture letters and proposals to tap into thousands of visitors from other people's websites. 

• Perform website results tracking and analysis of the results of Internet Marketing campaigns as part of ongoing consulting services to verify that the desired objectives are achieved.

• Perform website design from an Internet Marketing perspective based on goals and objectives. The goals and objectives drive the content, design and technology used.

• Perform website content development from an Internet Marketing perspective written in a compelling way that doesn't require the visitor to "think" about what to do next. The visitor is directed to take the next action all along the way.

• Work with graphic artist and video editor to design banners, header graphics, and other visual an audio elements that support the website objectives. Including streaming and other media files for video and audio.

• Work work client to ensure the website design and content reflect the clients identity. Release preliminary versions of the website for client approval. Perform quality assurance testing to verify website functionality.

• Secure a web host and setup the website, email addresses, and domain name(s) registration. Publish website content to the web host using various browsers.

• Setup E-Commerce ability using turn-key services like Clickbank, Paypal and various merchant solutions.

• Perform search engine submission, paid placement, online ads, pay-per click services, pop-ups, affiliate programs.

• Write email and website sales letters to generate leads or direct sales.

• Manage multiple client website development projects using additional web developers, copywriters and graphic artists.

• Jump-Start Business Coach specializing in working with entrepreneurs with limited budgets and big dreams who want to launch or jump-start a business. 

• Coach clients over the phone or in-person to maximize their existing skills, expertise and strengths to quickly reach their business and personal goals.

• Conduct Guerrilla Marketing Coaching and Training sessions to develop a 7-step Marketing Plan to focus marketing efforts on areas that will reach the target market while staying within a limited budget. 

• Identify the best Online and Offline Marketing weapons to use within the 7-step Marketing Plan to reach the desired results.

• Managed Quality Assurance and Performance Engineering Teams within the Engineering Organization.

• Developed all test plans and processes for Linux and Windows test environments. 

• Hired, trained, coached, and developed all team members. 

• Successfully lead a mission critical project from start to finish which enabled the company to continue.

• Designed, planned, scheduled, performed, and reported on the software testing and QA activities for a multi-tiered, interactive broadcasting, Web conferencing and streaming media Web application. 

• Mentored and coached other QA Technicians and Analysts on QA techniques/approach, application knowledge, and technical issues. 

• Performed complex functional, integration, regression, performance, stress, load, capacity, and fail-over testing. 

• Developed test plans and test scenarios for complex web application back-end drivers, content delivery, audio and video streaming, and newwork protocols based on design and functional specifications.

• Establish the direction for the development and administration of the company's Quality Assurance and Customer Satisfaction program. 

• Coached company President, Vice Presidents, and Managers on QA practices. 

• Lead a team of 14 persons from all areas of the company in the implementation of the QA/CS Plan. 

• Coordinates all aspects of the company's Software Testing Services, such as developing and administrating the service, training and coaching Software Testing Specialists, and facilitating change and improvements throughout the Testing Group.

• Lead a team of three modem validation engineers. 

• Established modem validation department. 

• Trained validation technicians and engineers. n Performed all aspects of testing process. 

• Created automated test scripts.

• Performed basic network and microcomputer application installations. 

• Assembled and configured computer systems for network and stand alone installations.

Computer Background / Associations / Training / Certifications

References

• Available on request