Summary

• Social Media Marketing Manager with experience in creating, implementing and maintaining Social Media Marketing campaigns using Facebook, Twitter, LinkedIn, YouTube and other social networking sites.

• Extensive Internet Marketing experience, including Social Networking, Search Engine Marketing (SEO/SEM), Email Marketing and other Internet related marketing.

• Internet Marketing strategist, website promoter, web designer, developer and copywriter.

• Trained in basic and advanced Internet Marketing techniques and strategies that jump-start the performance of business websites - using Internet Marketing tools and a message that attracts more leads, converts more sales and brings more qualified visitors to websites to generate results.

• Internet Marketing expertise rolled together with fifteen years of computer startup experience with extensive experience in the development and testing of software and hardware.

• Seven years of Internet Marketing consulting and coaching for Entrepreneurs, Small Business Owners and Experts who sell products or services over the Internet.

Technical Skills

Education

Work Experience

• Develop and implement the Internet Marketing Strategy and Marketing Plan to launch and maintain a global non-profit organization on the web.

• Direct and coordinate online launch event with 15 physical event locations in 3 countries with live online streaming video of primary launch location.

• Work with Board of Directors, Executive Director and Advisory Committee members to generate web copy, email content and launch an online social media presence.

• Manage the relationships with various associates, affiliates and joint venture partners.

• Generate community awareness, affinity and site usage through social networking platforms like Facebook, Twitter, WordPress, YouTube, Squidoo, HubPages, Digg and various content sites

• Produce blog updates, podcasts, videos, online posts and newsletters to promote the community, events, tele-classes, webinars, featured members, new content, etc.

• Responsible for Email campaign planning and management.

• Work with web developers and graphic artists to design and implement the website.

• Use membership management software platform “Wild Apricot” to update web content, manage membership, send newsletter, publish blogs, post events and fundraisers, and manage donations.

• Director of Marketing for www.FBFaceFan.com, performing the following:

• Create, implement and maintain Social Media Marketing campaigns by posting on various social media and social networking platforms like Facebook, Twitter, Blogs, and YouTube.

• Work with Facebook marketing professionals to design and implement campaigns for over 300 companies to increase the number of Facebook Fans on their Business Fan Pages. Largest campaign increased the Business Fan page by over 100k fans/likes.

• Work with Twitter marketing professionals to implement campaigns for over 75 companies to increase the number of Twitter Followers. Largest campaign increased Twitter account by over 10k followers

• Work with YouTube marketing professionals to implement a campaign for over 50 companies to increase the number of YouTube views. Largest campaign increased YouTube views by over 50k.

• Create articles and posts on various blogs and social networking platforms to increase visibility and brand awareness.

• Create business Facebook Fan pages, Twitter accounts, Google+ Business Pages, and other social media accounts on over 100 social networking and social bookmarking sites.

• Conduct Internet Marketing Makeover Consultations to evaluate existing websites and analyze the key elements of website effectiveness: design, content, sales copy, follow-up automation, and search engine optimization. Then identify key objectives and recommend changes and enhancements to meet the objectives. Develop Internet Marketing Strategy and Plan to achieve the key objectives.

•  Work with clients existing web developers to implement the Internet Marketing Strategy. 

• Design targeted E-mail Marketing Campaigns to generate direct sales or build an email list for follow-up. 

• Perform Search Engine Optimization process to get a higher ranking in the popular search engines. 

• Setup Auto-responders and E-Mail services like Constant Contact, 1shoppingcart, GetResponse, AWeber.. 

• Develop and nurture Joint Venture relationships to tap into thousands of visitors from other websites. 

• Perform website results tracking and analysis of the results of Internet Marketing campaigns as part of ongoing consulting services to verify that the desired objectives are achieved.

• Perform website design from an Internet Marketing perspective based on goals and objectives. The goals and objectives drive the content, design and technology used.

• Perform website content development from an Internet Marketing perspective written in a compelling way that doesn't require the visitor to "think" about what to do next. The visitor is directed to take the next action all along the way.

• Work with graphic artist and video editor to design banners, header graphics, and other visual an audio elements that support the website objectives. Including streaming and other media files for video and audio.

• Work work client to ensure the website design and content reflect the clients identity. Release preliminary versions of the website for client approval. Perform quality assurance testing to verify website functionality.

• Secure a web host and setup the website, email addresses, and domain name(s) registration. Publish website content to the web host using various browsers.

• Setup E-Commerce ability using turn-key services like Clickbank, Paypal and various merchant solutions.

• Perform search engine submission, paid placement, post online ads, pay-per click services.

• Write email and website sales letters to generate leads or direct sales.

• Manage multiple client website development projects using additional web developers, copywriters and graphic artists.

• Developed the Internet Marketing Strategy and Marketing Plan for dozens of products and mentoring programs - such as Joe Vitale (Internet Marketing) Executive Mentoring Program and Miracles Coaching Program; Joe Vitale video products; Joe Vitale book promotion; Northstar Video Subscription, tele-seminars and mentoring programs; Bob Doyle and Dan Poynter video products.

• Implemented all Internet Marketing strategies and tactics, for the above products and services, including: over 100 email campaigns, over 25 websites, PPC campaigns, list building and lead generation campaigns that generated thousands of leads and over $2.5 million in revenue, joint ventures, audio and video marketing, blog marketing, search engine marketing, articles, Web 2.0 and more.

• Coached and mentored 35 startup and small business owners on how to apply Internet Marketing to their business.

• Created and conducted training programs for Internet Marketing mentors that included: product concept validation, product development, marketing planning, implementation of marketing strategies and tactics, product launch and ongoing marketing campaigns.

• Gave one on one consultations with mentors to develop custom marketing strategies and tactics for over 100 clients.

• Develop Internet Marketing Strategy and Plan to achieve the desired results. Increased traffic by 600% in 4 months. Gained number 1 ranking in Google and Yahoo for primary keyword. Moved up to low 20's on Google for highly competitive secondary keywords. Increased Alexa ranking from 82,000 to under 20,000. 

• Completely redesigned existing website, managed the implementation of the redesign. Implemented over 15 new features designed to increase traffic, increase sales, and increase conversion. Some of the features include: Multiple RSS news feeds and blogs, Question & Answer, tool to monitor other websites up-time, tool to select best website for user based on criteria for 6 questions, articles, downloads, special reports and more. 

• Managed and implemented all Search Engine Optimization (SEO), submission, paid inclusion, and pay-per-click campaigns for over 100 domain names and 87 websites. Managed and implemented large $25k banner campaign on multiple targeted website networks. Managed a large $250k radio campaign in over 10 cities on numerous targeted talk radio stations. Managed multiple $1,000 a month pay-per-click campaigns on all top search engines and second tier search engines.

• Managed Quality Assurance and Performance Engineering Teams within the Engineering Organization.

• Developed all test plans and processes for Linux and Windows test environments. 

• Hired, trained, coached, and developed all team members. 

• Successfully lead a mission critical project from start to finish which enabled the company to continue.

• Designed, planned, scheduled, performed, and reported on the software testing and QA activities for a multi-tiered, interactive broadcasting, Web conferencing and streaming media Web application. 

• Mentored and coached other QA Technicians and Analysts on QA techniques/approach, application knowledge, and technical issues. 

• Performed complex functional, integration, regression, performance, stress, load, capacity, and fail-over testing. 

• Developed test plans and test scenarios for complex web application back-end drivers, content delivery, audio and video streaming, and newwork protocols based on design and functional specifications.

• Establish the direction for the development and administration of the company's Quality Assurance and Customer Satisfaction program. 

• Coached company President, Vice Presidents, and Managers on QA practices. 

• Lead a team of 14 persons from all areas of the company in the implementation of the QA/CS Plan. 

• Coordinates all aspects of the company's Software Testing Services, such as developing and administrating the service, training and coaching Software Testing Specialists, and facilitating change and improvements throughout the Testing Group.

• Lead a team of three modem validation engineers. 

• Established modem validation department. 

• Trained validation technicians and engineers. n Performed all aspects of testing process. 

• Created automated test scripts.

• Performed basic network and microcomputer application installations. 

• Assembled and configured computer systems for network and stand alone installations.

Computer Background / Associations / Training / Certifications

Honors and Awards

References

• Available on request 

• LinkedIn Profile

• Twitter

• Facebook